Establishing, Developing, or Restructuring a Business in Thailand?

Business Consulting. Project Development. Project Management. Thailand.

Your Business. Your Project. Our Commitment on the Ground.

Establishing a business, developing an investment, or managing existing operations in Thailand can present challenges that are difficult to assess and resolve without experienced local support.Foreign ownership restrictions, company structures, BOI investment promotion, regulatory requirements, commercial partnerships, and project execution all require careful consideration. For businesses already operating in Thailand, changing regulations, compliance concerns, or unresolved problems may call for a fresh assessment and corrective action.

True Horizon Strategy helps international investors, business owners, and companies understand their situation, identify practical options, and take the necessary steps forward.

We combine extensive international management experience with long-standing knowledge of Thailand's business environment. We investigate the facts, assess opportunities and risks, coordinate the appropriate professionals, and provide hands-on project leadership and management within the agreed scope.

Whether you are planning a new venture, reviewing an existing business structure, or dealing with a project that has encountered difficulties, our approach begins with understanding your objectives and establishing what can realistically be achieved.

Where several solutions are available, we explain the alternatives and their implications. Once a course of action has been agreed, we help coordinate and manage its implementation directly on the ground in Thailand.

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WHERE DO YOU STAND IN THAILAND?

PLANNING TO ENTER THAILAND?

Before establishing a company or committing to an investment, understand the available ownership structures, BOI opportunities, regulatory requirements, and practical steps involved in entering the Thai market.

CONCERNED ABOUT YOUR EXISTING BUSINESS?

Existing ownership arrangements, nominee concerns, regulatory compliance, or changing business requirements may call for an independent review. Identifying potential problems early can help preserve options for lawful corrective action.

IS YOUR BUSINESS OR PROJECT FACING OBSTACLES?

Delays, commercial difficulties, unresolved disputes, or coordination problems can put an investment or existing operation at risk. An independent assessment can help identify the underlying causes, evaluate possible solutions, and establish a practical way forward.

NEED EXPERIENCED MANAGEMENT IN THAILAND?

Managing a business or project from overseas can be challenging without reliable local support. We provide independent representation, project coordination, supervision, and hands-on management for defined assignments without requiring a permanent executive appointment.

ADDRESSING BUSINESS RISKS EARLY CAN PRESERVE OPTIONS THAT MAY NO LONGER BE AVAILABLE ONCE PROBLEMS ESCALATE.

Whether entering the Thai market, reviewing an existing ownership structure, or managing a difficult project, understanding the facts and available options before making further commitments can prevent costly complications. Where corrective action is necessary, an early assessment may provide more room to develop a practical and legally compliant solution.

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Cross-Industry Experience. Proven Management Expertise.

Our approach draws on more than four decades of international technical, commercial, and project-related experience, including over 27 years in business development, project development, and project management in Thailand.From real estate and hospitality to industrial and manufacturing projects, healthcare, wellness, and business establishment, every sector has its own requirements. Yet the fundamentals of effective management remain consistent: defining objectives, understanding commercial and technical considerations, planning resources, coordinating stakeholders, resolving problems, and managing implementation.

This breadth of experience enables us to approach complex and cross-industry assignments with a structured, practical perspective.

We assess the specific requirements of each project, identify the expertise and partners needed, and bring the different elements together. Throughout the assignment, we maintain a clear focus on our client's commercial objectives.

FOR OUR CLIENTS, THIS MEANS EXPERIENCED LEADERSHIP, INFORMED DECISIONS, AND A PRACTICAL APPROACH TO RESOLVING BUSINESS AND PROJECT CHALLENGES.

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On the Ground. Personally Involved. Fully Committed.

For international investors and businesses, having an experienced representative on the ground can make a significant difference. When owners and decision-makers are based overseas, reliable information, effective coordination, and consistent follow-through are essential.

We take an active role in managing these matters directly in Thailand.

We attend meetings and negotiations, visit project sites, review documentation, coordinate professionals and business partners, monitor progress, and keep our clients informed of important developments.When information is incomplete, statements conflict, or unexpected obstacles arise, we investigate the underlying issues. We establish the facts, assess available options, and explain their potential benefits, risks, and practical implications. This allows our clients to make informed decisions based on their business objectives and priorities.

Our involvement does not end with a recommendation.

Within the agreed scope of work, we coordinate and manage the implementation of approved actions, follow up on outstanding matters, and work to maintain progress.

Our clients gain a dedicated, hands-on partner who understands their objectives, takes responsibility for assigned tasks, and remains actively involved in getting the work done.

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Business & Development Opportunities Across Thailand

We support international investors, business owners, and companies in establishing, developing, and managing commercial activities and projects across Thailand. Our experience spans business establishment and foreign investment, real estate and infrastructure development, residential and condominium projects, hospitality and tourism, industrial and manufacturing facilities, healthcare, wellness and senior-living developments, and other commercial ventures.Depending on the assignment, our involvement may include land and site assessment, feasibility studies, development and investment planning, identifying suitable commercial partners and operators, and coordinating the professionals required. We also assist with construction and procurement coordination, regulatory and government-related matters, assessing potential BOI investment-promotion opportunities, and managing projects already underway.Different assignments require different levels of support. Some clients need a reliable assessment before making an investment decision. Others require experienced leadership to develop a project, resolve existing difficulties, or manage implementation on the ground.We tailor our services to each client's objectives and circumstances, from a clearly defined individual task to comprehensive project development and management.

Our role is to turn business opportunities into viable plans and practical action while managing agreed responsibilities through to the intended project stage.Based in Thailand. Supporting clients and projects nationwide and internationally.

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OUR SERVICES

Experience That Delivers. Practical Solutions. Projects Moving Forward.

True Horizon Strategy provides business consulting, project development, and project management services for international investors, entrepreneurs, and companies entering or operating in Thailand.Whether establishing a new business, developing an investment opportunity, managing an ongoing project, or addressing commercial and regulatory difficulties, we help clients understand their options and move forward with practical solutions.Our approach combines international management experience with extensive knowledge of Thailand's business environment. We assess requirements, identify opportunities and risks, coordinate the necessary expertise, and take an active role in implementing agreed decisions.Our involvement is tailored to each assignment, from a specific task or independent assessment to comprehensive project leadership and management on the ground.

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1. Project Development & Management

From initial concept to practical implementation.

A successful project requires more than a promising idea. It needs realistic planning, clear commercial objectives, the right expertise, and effective management to coordinate stakeholders and drive implementation.We help investors, property owners, and businesses turn opportunities into viable projects, manage developments already underway, and identify and resolve difficulties before they become major obstacles.Our services include:

  • Project concept development and initial assessment

  • Feasibility studies and commercial evaluation

  • Land and site assessment

  • Development planning and project structuring

  • Project schedules, implementation plans, and delivery strategies

  • Coordination of architects, engineers, contractors, and other specialists

  • Tendering, construction negotiations, and procurement coordination

  • Monitoring of budgets, resources, timelines, and project progress

  • Liaison with investors, business partners, authorities, and other stakeholders

  • Identification of project risks, investigation of obstacles, and development of practical solutions

  • Ongoing project leadership, development management, and implementation oversight

We become involved where our support is needed. This may begin with an initial project concept, involve responsibility for defined management functions during development, or require a fresh assessment and corrective action when an existing project has stalled.Our role is to translate the client's objectives into a workable project plan, bring together the necessary people and resources, and drive the agreed work forward through experienced leadership, direct involvement, and consistent follow-through.

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2. Project Development, Site Selection & Commercial Partnerships

Finding the right locations, partners, and expertise to develop commercially viable projects.

A promising development opportunity is not necessarily a commercially viable investment. Location, land ownership and use restrictions, technical feasibility, regulatory requirements, investment structures, and suitable operating partners all need to be assessed before significant commitments are made.We help investors and developers identify suitable opportunities, investigate potential constraints, evaluate commercial and development options, and coordinate the expertise required to establish a workable project strategy. The objective is to support informed investment decisions and avoid costly complications that could have been identified at an earlier stage.

Land, Site Selection & Development Potential

  • Identification and assessment of suitable land and property opportunities

  • Review of land titles, ownership structures, zoning, land-use restrictions, and development potential

  • Evaluation of acquisition, leasehold, and long-term land-use arrangements

  • Assessment of legally available state-land lease or other land-use arrangements where relevant

  • Coordination of legal, technical, environmental, and planning due diligence

  • Development and assessment of concepts for residential, condominium, hospitality, commercial, and mixed-use projects

Hospitality, Healthcare & Operating Partnerships

  • Identification and engagement of suitable hotel brands, operators, and management companies

  • Development of commercial relationships with hospitals, healthcare providers, and specialist operators

  • Project concepts for wellness resorts, retirement communities, senior living, and independent or assisted-living facilities

  • Identification of strategic investment, development, and operating partners

  • Preparation and coordination of commercial discussions, negotiations, and partnership arrangements

Construction, Procurement & Project Implementation

  • Identification and evaluation of suitable contractors, suppliers, and implementation partners

  • Preparation and coordination of tenders and commercial contract negotiations

  • Coordination of architects, engineers, contractors, quantity surveyors, and other specialists

  • Construction and development oversight in cooperation with qualified professionals

  • Procurement coordination for construction materials, technical systems, equipment, furnishings, and related supplies

BOI Investment Promotion & Project Structuring

Thailand's Board of Investment (BOI) offers potential investment incentives and structural advantages for qualifying business activities and projects. Eligibility and available benefits depend on the nature of the investment, the project's circumstances, and the applicable promotion criteria.We assess whether BOI promotion may be relevant to a proposed investment and assist with project preparation, documentation, coordination with professional advisers and relevant authorities, and the application process.Our approach is to consider investment promotion within the wider commercial, financial, and regulatory structure of the project, rather than treating potential incentives as a standalone objective.

Our value lies in connecting the different elements required to make a development opportunity workable.

We help clients identify suitable locations and commercial partners, understand constraints and opportunities, and make informed decisions before committing significant resources.From site selection and project structuring to operator negotiations and implementation planning, we take responsibility for the tasks agreed with our clients and work to move their projects forward.

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3. Business Establishment & Market Entry in Thailand

FROM BUSINESS PLANS TO FULLY OPERATIONAL ACTIVITIES ON THE GROUND.

Establishing or expanding a business in Thailand requires more than registering a company. Foreign ownership regulations, permitted business activities, investment structures, licensing requirements, and operational considerations must be understood before significant commitments are made.For international investors and companies, choosing the appropriate structure from the outset can avoid complications that may become difficult and expensive to correct later. Depending on the business activity and investment objectives, opportunities may also exist through Thailand's Board of Investment (BOI) or other legally available arrangements.We help entrepreneurs, investors, and international companies assess their options, understand the practical and regulatory requirements, and coordinate the professional expertise needed to establish and develop viable business operations in Thailand.Our services include:

  • Market assessment and evaluation of business opportunities

  • Business planning and development of operational structures

  • Coordination of company establishment with legal, accounting, and other professional advisers

  • Assessment of foreign investment requirements and permissible ownership structures

  • Identification of suitable business premises, properties, and operational facilities

  • Coordination of banking arrangements and financial requirements

  • Identification and evaluation of suppliers, contractors, and service providers

  • Development of local commercial relationships and operational support networks

  • Assessment of potential Board of Investment (BOI) promotion opportunities

  • Coordination of legal, tax, accounting, and regulatory requirements

  • Support in establishing business procedures, administrative systems, and local resources

  • Ongoing operational coordination and project support where required

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BOARD OF INVESTMENT (BOI) — INVESTMENT OPPORTUNITIES & FOREIGN OWNERSHIP

Thailand's Board of Investment (BOI) promotes qualifying investments that support economic development, industrial competitiveness, technology, innovation, and high-value services.BOI promotion can be particularly valuable for foreign investors seeking to establish operations in Thailand under an appropriate ownership and regulatory structure. Depending on the activity and approved project, it may provide foreign ownership privileges, permission to own land required for the promoted business, tax and customs incentives, and facilitation for foreign specialists.BOI promotion is not limited to major factories or industrial investments. Qualifying activities extend into healthcare, tourism, hospitality, digital services, research, logistics, and other specialised sectors.Each application must satisfy the relevant activity classification, investment requirements, licensing conditions, and BOI approval criteria.

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SECTORS & ACTIVITIES CONSIDERED FOR BOI PROMOTION

BOI promotion covers qualifying activities across a broad range of industries and services, including:

  • Agriculture, agricultural processing, food production, biotechnology, and bio-based industries

  • Medical devices, pharmaceuticals, medical services, hospitals, senior hospitals, senior/dependent care centres, and health rehabilitation facilities

  • Machinery, automation, robotics, automotive and electric vehicle industries, electrical appliances, and electronics

  • Metal products, advanced materials, chemicals, petrochemicals, and supporting industrial activities

  • Renewable energy, environmental services, utilities, and selected infrastructure development

  • Digital technology, software, digital platforms, data-related services, and creative industries

  • Research and development, scientific testing, innovation, and selected high-value business services

  • Tourism and hospitality, including qualifying hotels, tourism facilities, convention and exhibition centres, and certain tourism-supporting activities

  • Transportation, logistics, distribution, and selected supply-chain infrastructure

These are broad sector descriptions, not automatic eligibility categories. BOI promotion applies to specifically defined activities, and individual projects must meet the conditions of the applicable classification.

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HOTELS, HEALTHCARE & SENIOR-LIVING DEVELOPMENTS

Hotel and resort developments may qualify for BOI promotion subject to project size, investment thresholds, location, and other conditions. For qualifying foreign-owned hotel projects, permission to own land required for the promoted hotel operation can be a substantial commercial advantage, even where corporate income tax exemptions are unavailable.Healthcare activities may qualify under separately defined categories, including hospitals, senior hospitals, senior/dependent care centres, and rehabilitation facilities. Each category has its own licensing, investment, operating, and ownership requirements. In particular, the BOI's senior/dependent care centre category requires majority Thai shareholding under the published conditions.Independent-living retirement developments and mixed residential-care projects require individual evaluation. Their eligibility depends on the actual licensed activities and approved project structure, rather than the description of the development as a retirement community.

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POTENTIAL BOI INVESTMENT PRIVILEGES

Depending on the approved activity and applicable conditions, BOI promotion may offer:

  • Permission for up to 100% foreign ownership in eligible promoted activities, subject to applicable laws and activity-specific conditions

  • Corporate income tax exemptions or reductions for eligible investment categories

  • Import duty exemptions or reductions on approved machinery and qualifying materials

  • Permission for a promoted company to own land required for its approved activities, subject to specific BOI authorisation

  • Facilitation of visas and work permits for qualifying foreign executives and specialists

  • Other non-tax and investment-facilitation privileges under the applicable BOI regulations

The privileges granted depend on the individual project, its promotion category, and the conditions specified in the BOI approval.

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BOI APPLICATION PREPARATION, SUBMISSION & END-TO-END MANAGEMENT

True Horizon Strategy provides comprehensive BOI application and project coordination services, guiding investors from initial eligibility assessment and investment structuring through application preparation, submission, evaluation, and the BOI's decision on applicable investment promotion privileges

WE TAKE AN ACTIVE ROLE IN PREPARING, SUBMITTING, AND MANAGING BOI APPLICATIONS THROUGHOUT THE APPROVAL PROCESS.

Working with qualified legal, accounting, engineering, financial, and other professionals as required, we coordinate the preparation of business plans, investment proposals, financial projections, technical documentation, and other materials necessary for a complete and properly supported application.We manage communication and follow-up with BOI officials, coordinate meetings and presentations, respond to requests for additional information, address questions or required revisions, and maintain oversight of the application until a decision is reached.BOI applications can involve extensive documentation, several stages of review, and a process extending over several months, depending on the project's complexity and the applicable approval procedures. True Horizon Strategy provides continuity throughout this process, keeping the client informed, coordinating the professionals involved, and managing outstanding requirements.Where promotion is approved, we continue assisting with the acceptance of the approval, issuance of the promotion certificate, fulfilment of applicable conditions, and practical implementation of the privileges granted.For existing businesses considering restructuring, we can also assess whether BOI promotion may form part of a legally compliant future structure, working alongside the appropriate professional advisers. Existing regulatory issues and liabilities must be addressed separately.Our objective is to provide investors with an experienced, hands-on partner who manages the BOI application process from initial assessment through approval and implementation, rather than leaving them to coordinate the different stages independently.

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4. Regulatory Troubleshooting, Business Restructuring & Problem Resolution

When business operations or projects encounter difficulties, understanding the facts is the first step towards finding a workable solution.

Business and project difficulties do not always arise from poor management or commercial decisions. Regulatory requirements, ownership structures, delayed approvals, contractual disputes, incomplete information, or changing circumstances can create problems that are difficult to resolve without an independent assessment.For foreign-owned businesses in Thailand, particular attention may be required where existing shareholder arrangements, nominee concerns, licensing conditions, or operating activities no longer provide the legal certainty originally assumed. Structures established years ago may warrant a fresh review, particularly where regulatory scrutiny or changes in enforcement practices bring previously overlooked compliance issues into focus.Identifying potential problems before they escalate can preserve options for corrective action. Once regulatory investigations, disputes, or enforcement proceedings have begun, resolving the situation may become more complicated, costly, and disruptive.True Horizon Strategy helps investors, business owners, and companies establish the facts, identify the underlying issues, evaluate practical alternatives, and coordinate the appropriate professionals to develop and implement workable solutions.Our approach combines regulatory and commercial assessment with hands-on management of agreed corrective measures.

Our services include:

  • Investigation of the background and assessment of the current business or project situation

  • Review of available documentation, agreements, and previous actions

  • Proactive review of foreign ownership structures, shareholder arrangements, licensing requirements, and potential regulatory compliance concerns

  • Identification of unresolved issues, outstanding requirements, and unclear responsibilities

  • Assessment of regulatory and administrative obstacles

  • Clarification of relevant matters with businesses, authorities, and institutions

  • Development and comparison of practical courses of action

  • Evaluation of the commercial, operational, financial, and timing implications of different options

  • Coordination of legal, accounting, technical, and commercial specialist advice where required

  • Support for business restructuring, operational reorganisation, and corrective project measures

  • Coordination of lawful restructuring and remediation options, including assessment of applicable investment-promotion opportunities where relevant

  • Preparation for and coordination of discussions and negotiations

  • Management and implementation of agreed corrective actions

Not every problem has a single solution. Different approaches may be available, each with its own costs, timescales, risks, and commercial consequences.We establish the facts, assess realistic alternatives, and explain their implications so clients can decide which course of action best serves their objectives and priorities.Once a direction has been agreed upon, we can coordinate the necessary professionals, engage with the relevant parties and authorities, and manage the implementation of approved measures within our assigned scope.

Our objective is not simply to analyse difficult situations but to help clients regain control, make informed decisions, and move their business or project forward on a sound and practical basis.

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5. Feasibility Studies, Investment Planning & Commercial Advisory

Making informed decisions before committing further time and capital.

A promising business idea or investment opportunity does not automatically translate into a commercially viable project. Success depends on whether the actual conditions, costs, market environment, and development potential align with the investor's objectives.We help investors, business owners, and developers evaluate opportunities, identify risks, and establish a reliable basis for investment decisions. We also reassess existing projects when commercial circumstances, regulations, or development conditions have changed.Our services include:

  • Initial assessment of business, project, and investment opportunities

  • Land, site, and development feasibility studies

  • Market research and competitive analysis

  • Evaluation of project concepts and proposed land uses

  • Preparation and coordination of business plans, financial models, and feasibility assessments

  • Analysis of investment requirements, project costs, and financing needs

  • Assessment of revenue potential, commercial returns, and investment risks

  • Evaluation of potential investors, commercial partners, and operators

  • Development and assessment of commercial project and partnership structures

  • Support for commercial negotiations and contractual arrangements

  • Reassessment of existing projects under changing conditions

  • Preparation of investment decision reports and practical recommendations

Where specialist legal, financial, tax, engineering, or technical expertise is required, we coordinate the appropriate professionals and integrate their findings into the wider commercial assessment.Our role is not to justify an investment at any cost. It is to establish what is realistically achievable, identify opportunities and constraints, and assess the conditions under which a project may be worth pursuing.This gives our clients a sound basis for comparing alternatives, managing risk, and deciding how best to proceed.

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6. Project Leadership, Development Management & On-the-Ground Support

Experienced leadership on the ground to keep projects moving from planning to implementation.

Managing a business or project in Thailand from overseas can be challenging. Multiple stakeholders, ongoing decisions, technical requirements, regulatory matters, and unexpected obstacles demand experienced leadership, effective communication, and consistent follow-through.True Horizon Strategy provides hands-on project leadership, development management, and local management support within clearly defined responsibilities. We can act as an experienced point of contact in Thailand for owners, investors, and international companies that require active management and representation without immediately establishing a permanent senior management position.We coordinate the people, information, and activities required to maintain progress, address outstanding matters, and prepare important issues for client decisions.Our services include:

  • Overall project leadership and development management

  • Translating business objectives into practical project plans, priorities, and actions

  • Managing schedules, budgets, resources, and project activities

  • Direct participation in project meetings, negotiations, and stakeholder discussions

  • Site inspections, construction progress reviews, and ongoing follow-up

  • Coordination of contractors, suppliers, commercial partners, and professional advisers

  • Liaison with lawyers, accountants, architects, engineers, and other specialists

  • Coordination with relevant government authorities and institutions

  • Early identification of delays, risks, and operational difficulties

  • Assessment of practical alternatives and management of agreed corrective actions

  • Regular progress reporting to owners, investors, and decision-makers

  • Management of individual project phases or longer-term assignments

We do more than relay information between the parties involved. We take an active role in ensuring that agreed work moves forward.

This means following up on responsibilities, resolving outstanding matters, preparing issues for client decisions, and responding to problems with practical options. Our clients retain control over their business decisions while we coordinate and manage the work on the ground.Whether the assignment involves a specific task, an ongoing development, or a complex project from planning through implementation, our involvement is tailored to the client's requirements and agreed responsibilities.

Our value lies in combining experience, commercial judgement, and a direct presence in Thailand.

We maintain the overall perspective, bring the different workstreams together, and remain engaged through to the agreed project stage.

Experienced Project Leadership — Supported by a Network of Specialists

The right expertise. Clear responsibilities. Coordinated execution.

Complex business and development projects often require expertise across several disciplines. Legal, technical, financial, commercial, and regulatory matters must be addressed by qualified professionals whose work contributes to the same overall objective.Depending on the assignment, True Horizon Strategy works with independent lawyers, accountants, architects, engineers, construction companies, quantity surveyors, property specialists, hotel operators, healthcare providers, procurement professionals, and other industry experts.

Our role extends beyond introducing the right people. We bring their contributions together into a coordinated approach.

We identify the expertise required, establish responsibilities, coordinate the relevant workstreams, and maintain oversight of the client's commercial objectives and project progress.This provides clients with a central point of coordination, ensuring that outstanding matters are followed up, specialist input is integrated into practical decisions, and agreed activities move forward.

Have a project to develop, an investment to assess, or a difficult business situation to resolve?

Tell us about your requirements. We will discuss the circumstances, assess where our involvement can add value, and identify the most practical next steps.

ABOUT TRUE HORIZON STRATEGY

Experience. Commercial Perspective. Hands-On Commitment.

True Horizon Strategy is an independent business consulting, project development, and project management company focused on Thailand. We work with international investors, entrepreneurs, and businesses that require experienced advice, reliable local coordination, and practical management support.Our company combines decades of international professional experience with long-standing involvement in Thailand's business environment. We understand that successful assignments require more than technical knowledge or familiarity with regulations. They also demand commercial judgement, effective communication, and the ability to bring different people and responsibilities together.We operate through direct management involvement, supported by independent legal, accounting, technical, and other qualified professionals where required. This allows us to assemble the expertise appropriate to each assignment without imposing an unnecessarily large corporate structure.Our clients work directly with the people responsible for their assignments. We establish the scope of work, agree on responsibilities, and maintain clear communication throughout the engagement.Whether the task involves an individual business matter, a new investment, or a complex development or restructuring project, our focus remains on understanding the client's objectives and delivering the agreed work with professional commitment.

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Leadership & Experience

Markus Leimgruber
Senior Advisor | Project Development & Management

Markus Leimgruber brings more than four decades of international technical, commercial, and project-related experience to True Horizon Strategy, including over 27 years in business development, project development, and project management in Thailand.His professional career began with Swissair in Switzerland. Following his technical training, he worked in aircraft maintenance and engineering, technical purchasing, and flight operations. These roles established a strong foundation in complex technical systems, operational reliability, procurement, and the coordination of specialist teams in demanding international environments.He subsequently joined HAPA AG in Switzerland, where he held international project management and sales responsibilities involving technical equipment and integrated systems for pharmaceutical and industrial clients. His work included translating customer requirements into practical solutions, coordinating technical specialists and suppliers, and managing commercial and operational aspects of international projects.After relocating to Thailand, his professional focus expanded to business management, commercial development, real estate and infrastructure projects, and advisory services for international investors and businesses. His experience includes land and property development, feasibility assessments, investment and development planning, commercial negotiations, procurement, construction coordination, and extensive liaison with government authorities, business partners, and professional advisers.His long-standing involvement in Thailand's business environment provides an understanding not only of formal requirements but also of the practical challenges that can arise when developing and implementing commercial projects.

His particular strength lies in understanding how technical, commercial, and operational considerations interact, investigating complex problems, and translating that understanding into workable options and concrete action.

At True Horizon Strategy, Markus leads the professional direction and hands-on management of consulting and project assignments. He supports clients in assessing business opportunities, developing practical strategies, managing negotiations, and coordinating the expertise required.

His approach is direct and solution-orientated: understand the assignment, establish a sound basis for decisions, and move the agreed work forward through experience, personal involvement, and consistent on-the-ground execution.

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Corporate Leadership & Business Operations

Wanwisa Riangkaew
Managing Director | Corporate & Business Operations

Wanwisa Riangkaew oversees the corporate administration, organisational activities, and business operations of True Horizon Strategy.Her responsibilities include coordinating internal administration, maintaining effective communication with business partners and external service providers, and working with professional advisers and relevant authorities as required for the company's activities.She provides the organisational structure and administrative continuity needed to support day-to-day operations and client-related assignments.

Together, our leadership combines international project and management experience, extensive knowledge of Thailand's business environment, and reliable local business coordination.

This combination enables True Horizon Strategy to support clients not only in assessing and planning their projects but also in coordinating the commercial, administrative, and operational activities required to move them forward.

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A Network of Experienced Professionals

The right expertise for each assignment. Professionally coordinated and focused on the client's objectives.

Business ventures and development projects often require specialist knowledge across several disciplines. Legal, technical, commercial, financial, and regulatory matters must be addressed properly to support informed decisions and effective project execution.Depending on the assignment, True Horizon Strategy works with a network of independent lawyers, accountants, tax and business advisers, architects, engineers, construction companies, quantity surveyors, property specialists, hotel operators, healthcare providers, and other qualified professionals.

Our value extends beyond connecting clients with specialists.

Our network allows us to bring together the professional expertise appropriate to each assignment, while True Horizon Strategy remains responsible for coordinating the work within its agreed mandate.Clients benefit from direct communication, clearly defined responsibilities, and access to relevant specialists without having to organise and manage every professional contribution themselves.

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Our Approach

Understand the requirements. Evaluate the options. Support informed decisions. Deliver practical action.

Every assignment begins with a fundamental question: What does the client want to achieve, and what will it take to get there?We start by establishing a clear understanding of the situation. We review available information, investigate outstanding questions, assess commercial and operational considerations, and identify potential obstacles. This provides the foundation for developing realistic courses of action.There is rarely only one way to address a business challenge. Different approaches may involve different costs, timescales, risks, and commercial consequences. We assess the available options and explain their implications, enabling clients to make informed decisions based on their own objectives and priorities.Once a direction has been agreed upon, we establish the next steps and define our responsibilities. Depending on the assignment, we may undertake further planning, participate in meetings and negotiations, coordinate specialists and business partners, or manage implementation directly on the ground.We remain actively involved, follow up on outstanding matters, and respond to developments as they arise. Where circumstances change or unexpected difficulties occur, we reassess the situation and adjust the approach in consultation with the client.Our approach combines thorough assessment with decisive action. We do not promise outcomes before understanding the circumstances. What clients can expect is an objective evaluation, practical options, clear communication, and our full commitment to the responsibilities we undertake.Our purpose is to turn professional advice into a practical course of action—and agreed decisions into work that is actively managed and carried forward.

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Our Commitment

Your Business. Your Project. Our Commitment to Your Objectives.

Clients who entrust us with an assignment expect more than professional advice. They need reliability, clear communication, commercial understanding, and someone prepared to take responsibility for getting the agreed work done.We approach every assignment with care, dedication, and personal involvement, whether it concerns a specific business matter, the development of an investment opportunity, or the long-term management of a complex project.

Our clients remain in control of their business decisions. We provide the information and practical assessment needed to make those decisions, then take responsibility for coordinating and advancing the approved actions within our agreed scope.

We believe in open communication, realistic assessments, and measurable progress. We address difficulties rather than overlook them, explain the available options, and work towards practical solutions that reflect our clients' priorities.

Our commitment is straightforward: we take our clients' business seriously and apply our experience, judgement, and personal involvement to the responsibilities they place in our hands.Based in Thailand. Supporting clients and business partners nationwide and internationally.

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Sharing Knowledge. Exploring New Perspectives.
Telling Compelling Stories.

True Horizon Press is the independent publishing initiative of True Horizon Strategy, being developed as a separate business activity alongside our consulting, project development, and project management services.Our aim is to develop and publish high-quality non-fiction books, practical guides, fiction, and digital publications for an international readership.We focus on subjects that offer useful knowledge, encourage new ways of thinking, support personal and professional development, or simply engage readers through compelling stories.

Our publishing approach combines original ideas, practical experience, thoughtful research, and editorial care with modern digital publishing methods.

We are building True Horizon Press as a long-term commercial venture, with the aim of developing a distinctive portfolio of publications that offer genuine value to readers and provide a sustainable foundation for future growth.

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Practical Knowledge & New Perspectives

Drawing on experience. Re-examining timeless ideas. Making knowledge relevant to modern life.

Our planned non-fiction books and practical guides explore subjects that influence personal and professional development. We aim to present useful insights, practical approaches, and fresh perspectives that readers can apply to contemporary challenges.Our areas of interest include:

  • Project management, leadership, and entrepreneurial thinking

  • Personal and professional transitions

  • Overcoming setbacks, adapting to change, and navigating difficult circumstances

  • Strategies for rebuilding, starting again, and finding new direction

  • Timeless principles of decision-making, self-discipline, and personal development

A particular area of interest is the continuing relevance of Stoic philosophy and classical strategic thinking.This includes works such as The Art of War by Sun Tzu. Rather than focusing solely on their historical context, we explore how their principles can inform modern strategy, decision-making, human behaviour, and the management of challenging situations.

Our objective is to make valuable ideas accessible, relevant, and practical—developing publications that encourage thoughtful reflection while offering insights readers can apply in their personal and professional lives.

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Fiction & Other Publishing Projects

Developing stories that engage, entertain, and stay with readers.

Alongside our non-fiction publications, we are developing a separate fiction programme, with novels and other narrative works planned for publication under a dedicated pen name.Our interest lies in creating compelling stories with believable characters, meaningful conflicts, and engaging plots. We aim to combine original ideas with careful research and strong storytelling.We are also exploring additional publishing categories where opportunities exist to produce informative, entertaining, or practically useful content for different audiences.True Horizon Press is not intended to be limited to a single subject or genre. Our aim is to build a diverse publishing portfolio that responds to readers' interests while providing room for new ideas and long-term book series.We will focus on developing quality publications that offer genuine value to readers while establishing a commercially sustainable foundation for the future growth of our publishing activities.

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Independent Publishing & Digital Production

Developing original ideas. Using modern technology. Maintaining high editorial standards.

True Horizon Press takes an independent approach to publishing, combining creative development, careful research, and editorial work with the opportunities offered by modern digital production.Digital tools and artificial intelligence can support many stages of the publishing process, from research and manuscript development to design and publication preparation. We use these technologies to improve efficiency, explore creative possibilities, and support the development of our publications.

Our priorities remain the quality of the content, the originality of our work, and editorial responsibility.

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Another Dimension of True Horizon

Different business activities. The same commitment to quality and execution.

While our consulting and project management services focus on developing business opportunities, resolving complex challenges, and managing practical implementation, True Horizon Press provides a separate platform for creative ideas and independent publishing projects.Both activities share the same underlying principles: carefully evaluating ideas, applying knowledge and experience, and developing work that delivers genuine value to clients or readers.True Horizon Press is currently in development. We will introduce new books, digital publications, and other publishing projects as they become ready for release.

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Contact

Let's Discuss Your Project.

Are you planning an investment, establishing business operations in Thailand, reviewing an existing company structure, or dealing with a project or business situation that requires experienced support?

Tell us briefly about your plans, objectives, or the difficulties you are facing. Whether your inquiry concerns BOI investment promotion, regulatory or ownership questions, business development, restructuring, or project management, we welcome the opportunity to understand your requirements.We will review your inquiry and contact you to arrange an initial discussion, usually by video call, where appropriate. This allows us to understand your circumstances, discuss your objectives, and establish whether and how True Horizon Strategy can assist.Where further investigation, professional advice, or project work is required, we can propose a clearly defined assignment outlining the work to be undertaken and the agreed responsibilities.Our aim is to establish a practical starting point without requiring an immediate commitment to a larger or long-term engagement.

The first step is a conversation. Together, we can establish where matters standand how we may be able to help.


Get in Touch

Email: [email protected]